Apple WWDC Logo 2018Last night, Apple held their annual WWDC (Worldwide Developers Conference) in California. With it, CEO Tim Cook unveiled that the brand will be launching three brand new iPhones this year: The iPhone XS, the iPhone XS Max and the iPhone XR.

Each one of thee phones is said to be better than the last, yet each also comes with a brand-new, mind-boggling price tag. In fact, the iPhone XS Max will be Apple's most expensive phone to date. So what makes it so special?

In today's blog post, we're talking about what new features each new iPhone has, and whether or not they're worth buying.

2018 Apple Event – The Key Announcements

Before we get into discussing each new phone in detail, we first thought it was best to take an overview of what was announced at the event:

  • Apple revealed the new iPhone XS, which starts at £999
  • They also revealed the XS Max, a larger version of the XS, which will retail for between £1,099 and £1,449 – making it Apple's most expensive iPhone  ever
  • There will be a cheaper option (thank god) too, which will be the XR. This also comes in six colour options
  • All new phones will run on iOS 12 which will be available for download on the 17th September
  • Apple killed off three old iPhone models: the iPhone X, the iPhone 6S and the iPhone SE

The iPhone XS and XS Max

iPhone XS and XS MaxThe biggest news of the 2018 Apple event was that they will be releasing a new smartphone this week. Of course, this news was to be expected, but we didn't know until yesterday what it would be called or what new features it will offer.

The new Apple smartphone is named the XS (pronounced as the 10 S, and not as the ironic sounding ‘excess'), and it will come in three colourways; Gold, Silver and Space Grey.

The iPhone XS will also come in two sizes, 5.8 inches and 6.5 inches, with the latter being named the XS Max. The XS Max will, therefore, boast the biggest iPhone screen in existence.

iPhone XS and XS Max New Features

Both new phones come with several new features:

  • They will run on a brand new A12 processor, which should run up to 50% faster than their previously newest chip.
  • The iPhone XS and the iPhone XS Max will both come with facial recognition technology, allowing you to unlock your phone by scanning your face.
  • Both new phones will also boast Dual SIM support, which allows you to use two SIM cards at once and therefore, two phone numbers too.
  • Both new phones will feature dual 12-megapixel cameras, which offer stabilization, 2x optical zoom, and portrait mode – which allows depth control when taking photos.
  • Both new phones will run on the new iOS 12 software. This includes ‘Siri Shortcuts' which allows you to carry out multiple tasks with a single command. Siri Shortcuts can also be linked to non-Apple apps, such as home heating devices and other brands of music speakers and equipment.

How Much Does the iPhone XS and iPhone XS Max Cost?

As is to be expected, the new Apple smartphones come with wince-inducing price tags. Both phones are available in three different memory sizes and will be priced as follows:

  • iPhone XS (64gb) – £999
  • iPhone XS (256gb) – £1,149
  • iPhone XS (512gb) – £1,349
  • iPhone XS Max (64gb) – £1,099
  • iPhone XS Max (256gb) – £1,249
  • iPhone XS Max (512gb) – £1,449

When Will the iPhone XS and iPhone XS Be Available to Purchase?

Both phones will be available for pre-order from the 14th of September and will be shipped from the 21st of September.

The iPhone XR – The Budget Buy

In addition to the iPhone XS and XS Max, Apple also unveiled that they'll be launching a third new smartphone – the iPhone XR. Designed to be a more ‘budget' (and we use that word with a touch of cynicism), the iPhone XR will boast most of the same new features as the XS and XS Max, but with a lower-quality exterior and screen.

iPhone XR Features and Differences

iPhone XR

The iPhone XR will include many of the same features as the other two new phones, including:

  • The all-new A12 processor
  • Facial recognition
  • iOS 12
  • Dual SIM Support

There are, however, some notable differences between the XR and the XS and XS Max. Some of these differences are beneficial, yet some explain why the XR has a cheaper price tag:

  • The iPhone XR is available in six different colours: white, black, blue, yellow, coral and red.
  • Whilst both the iPhone XS and the XS Max will boast OLED screens, the XR will come with an LCD screen, which means that graphics won't appear as sharp.
  • The iPhone XR will come with cheaper, aluminium casing, as opposed to the stainless steel casing of the XS and XS Max.
  • The iPhone XR has only one 12-megapixel camera, which means it doesn't offer the same stabilisation or 2x optical zoom as the XS and XS Max models. However, it will still offer the Portrait mode depth of field controls.
  • The iPhone XR offers 1.5 more hours of battery life than the XS and XS Max.

How Much Does the iPhone XR Cost?

Touted as a budget-buy, the iPhone XR is significantly cheaper than the XS and XS Max – and therein lies it's appeal.

That being said, the XR is still, definitely not cheap. It comes in three different storage sizes, and the prices are as follows:

  • iPhone XR (64gb) – £749
  • iPhone XR (128gb) – £799
  • iPhone XR (256gb) – £899

When Will the iPhone XR Be Available to Purchase?

The iPhone XR will not be available to pre-order until the 19th of October. Shipping of the phone will then commence on the 26th of October.

So, Which New iPhone Should You Buy?

Verdict StampEssentially, unless you're in desperate need of a new smartphone, you shouldn't buy any of the new iPhones listed above. Here at GoWin, we wouldn't like to encourage consumer capitalism, yet if you are in the market for a new iPhone, you may want to hear our verdict.

The iPhone XS is the newest, standard, model and it's the phone we'd go for if we were to purchase one of the three phones mentioned above. It provides an array of new features and a high-spec design which will suit all our pay by phone casino needs.

Alternatively, we'd also recommend the XR. It's cheaper, it looks great, and although it doesn't have the same high-quality screen, graphics still appear bright and crisp.

That being said, owners of last year's iPhone X may feel that a new purchase is unnecessary, as none of these new phones offers enough new features to explain their new, much higher, price tag.

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