Tomas

About the author With a real penchant for top-notch work, you can trust Tomas to deliver you news, features and comparisons in a timely and accurate manner. While he mostly enjoys games of skill himself, gambling for real money on mobile devices is really where his true passion lies. That and responsible gambling – he urges for people to only gamble with what they can afford to lose.
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🗑️ Extra Gambling Addiction Centres in the UK – Waste of Time?

Addressing the ever-present problem of addictive gamblers, Richard Flint of Sky Bet proposed an interesting idea last week. According to him, more gambling addiction centres should open in the UK. He said this to the BBC press while UKGC is pressed to stack a new levy on the gambling firms’ shoulders. The gambling operators would …

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Why Do 7 In 10 Online Gamblers NOT Trust the UK’s Gambling Firms?

Various public opinion surveys in the UK agree that most people don’t trust gambling firms. There are more than a few reasons why the gamblers are keeping a wary eye on online casinos, too. Some of them include: Myths of a close relation between casinos and criminals Stories of rogue casinos and their unfair practices …

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⚠️ 98.4% of Casino Social Media Ads Ignore Responsible Gambling

Lately, there’s been a lot of fuss about gambling marketing and ads in the UK. This has prompted various organizations to pay more attention to the matter. The latest issues of casino commercials and online ads have also attracted the attention of Northumbria University. Their students have conducted research on social media ads of casinos …

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Microgaming Donates £50k to Charity | Should Other Companies Follow?

Microgaming’s ‘Play It Forward’ has passed the £50,000 mark in donations made since last April in the Isle of Man. It’s been a year since PlayItForward program launched this charity scheme. The main idea is that all of Microgaming’s employees can nominate worthy causes and vote for them. Those that receive the largest back-up receive …

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Gambling Brands Responsible for 25% of Ads on IP-Infringing Websites

Gambling brands still advertise a lot on IP-infringing websites. 25% of all branded ads on such illegal sites come from the gambling industry. So says White Bullet, a company which protects intellectual property rights (IPR) and tracks their infringement. According to them, this percentage is by far the largest, compared to ads in other sectors. …

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Skill-Based Video Slots – Possible Future at Online Casinos in 2020?

The appeal of slot games is that they require no specific knowledge or skill to play. It’s all about luck, meaning that anyone who wagers money on it can win thousands of pounds in cash. The fact that a player doesn’t control the outcome of the game, though, discourages some potential gamblers. Seeing that the …

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Case Study: 5 Gambling Ads That Breached ASA’s New 🔞 Rules

The Advertising Standards Agency (ASA) has found five companies in breach of a recent advertisement ban. Since April 1 this year, gambling ads that target underage audience aren’t allowed in the UK. These five companies must have missed this brief (published in February) because they were found doing just that. The recent rules in detail… …

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Are The UK’s Online Gamblers Better Off Outside the EU?

All things considered, there’s little hope for the online gamblers to benefit from Brexit. Currently, many operators and gambling officials are afraid that it will only bring chaos. Even if there are positive changes on the way, they’re too few or too far off to be predictable today. The possible scenarios include: The decrease in …

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Women Gamble 10% Less – Do Casinos Focus on Male Audiences? 🤷‍♂️

According to the yearly gambling behaviour report, women gambled 10% less than men in 2018. In fact, the difference has increased slightly compared to the previous three years (where it was around 7-9%). Is this because online casinos are focusing their efforts on the male audience? Or does this effort cause the males to be …

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3 Technologies That Will Revolutionise Mobile Gambling in the Future

Online casinos combine many technologies that make remote gambling possible. Internet connection, mobile game engines, live streaming, random number generator and many others are used daily by casino operators. Remove any one of them and betting on mobile simply wouldn’t be possible anymore. However, instead of removing anything, we will introduce some new technologies to …

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